Before coming to Australia, I creative directed BBH’s biggest account – Vodafone.
So many things I could put up from that time, but I'll restrict it to two - an ad featuring Lewis Hamilton and Jenson Button which touted Vodafone's VIP booking service, and the launch ad for Vodafone Freebees, a rewards scheme for their Pay As You Go service. This big platform idea saw Vodafone-using bees appear on TV, posters, radio, online... everywhere.