Skoda had been in Australia for several years, but its marketing hadn’t created any character for the brand and its profile was negligible. I led the pitch that won this account for DDB Sydney in 2015, establishing a quirky tone of voice that has at last given the brand a personality.
The second film here, for the youth-focused Fabia, came about when I attended a research group and observed that the only thing young drivers cared about was whether they could plug their phone in. Which we dramatised by pranking test drivers that the car’s tech actually plugged into your body, turning you into a kind of cyborg…