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SIMON VEKSNER
  • ADS
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VW Polo

'Cops' won a Cannes Grand Prix, and is apparently the most-awarded print ad of all time.

'King Kong' won a Cannes Gold and a D&AD Pencil; it was the 3rd most-awarded print ad in the world that year.

Polo had always been about ‘protection’, the brief was simply to come up with a new spin on that strategy. My partner and I wrote these two on the same day. What did we have for breakfast that morning?

cops low res.jpg
King Kong.jpg